Firas is a multicultural, bilingual citizen of the world, with a diverse academic and professional background. A trained and certified conflict specialist and mediator, Firas believes success is about establishing a reputation of credibility, integrity and empathy. Firas was most recently the CEO of a UAE-based joint venture responsible for bringing luxury Italian products to the Middle Eastern marketplace. He understands the luxury industry from a commercial and aesthetic perspective. He’s a gifted communicator whose energy and genuine enthusiasm for expanding Wilson Associates’ design footprint in the Middle East and Africa are sure to propel the region’s strong legacy of hospitality. He is a gracious host who appreciates fine cuisine, good music, colorful conversation and the perfect ambiance.