The concept was inspired by our client – born in the year of the rabbit, our client wanted to open a modern French restaurant concept in the Macau Science Center.
Wilson Associates’ studios: Blueplate and New York worked together to create a holistic brand identity from the interior design to the business cards that blended traditional Chinese and French culture together.
In Chinese folklore, the rabbit is the companion of the moon goddess. This relationship fueled every element of the design, from the entryway to the private dining rooms and restrooms.
Then came Mr. Rabbit, a French sophisticate and a wine aficionado. He is a distinct blend of polish and playfulness, an icon based off turn-of-the-century French lithographs. His French ‘je ne sais quoi’ is found throughout the entire venue, especially in the lux, yet quirky finishes and furnishings.
Restaurant interior Design
Logo
Signage
Hand painted mural and gold-leafed application
Font Selection
Business Cards
Stationery Suite
Five Menus (Design & Personal Visual Language)