Omni Frisco Hotel
Frisco, Texas
Sports meets luxury at this Omni Hotel situated at the Dallas Cowboys World Headquarters and training facility.
Every detail conveys the spirit of football and sportsmanship. Made for sports enthusiasts and the Dallas Cowboys (who stay there during practice season), the hotel is designed for heavy traffic.
The Lobby
Inspired by natural colors and textures found locally, the lobby promotes both relaxation and social gathering.
The Restaurant
Notable Dallas restaurateur Nick Badovinus’ Neighborhood Services restaurant is designed for a lived-in, residential feel, reflecting a casual modern vibe and serving upscale comfort food.
Charming elements
Warm woods, patina metals and lighting that flatters the food visually.
Elegant features
Linen window shades, comfortable leather furniture and collected sports memorabilia as accessories.
Custom-made s-shaped banquettes and rustic rope light fixture designed by Wilson Associates and created by DFM and Alger Triton.
The Details
Football- and Dallas Cowboys-themed decor can be found throughout, with furnishings and materials designed with subtle nods to helmets, laces, cleats and stitching patterns.
Custom decorative pillows by Sabira feature grommets reminiscent of those found on players' shoes and pants.
Prints of hand-drawn charcoal portraits of the 15 Dallas Cowboys Ring of Honor players hang on the wall.
On each bed is a throw with an embroidered Dallas Cowboys star on the corner, by Wilson Associates. The throw is available for purchase in the retail shop.
Bar stools by Nuevo feature stitching resembling football laces.
The LED lighting reflects an abstract football play and lines of the field that depict the strategy and action of moving a football down the field.
The reception area is a modern interpretation of Frisco's rich heritage, which sets the tone for the entire guest experience.
The Artwork
Wilson partnered with entities like Kalisher, DAC Hospitality and the Dallas Cowboys Archives for art placement and inspiration for large-scale installations.
Using the “End of Days” image provided by the Dallas Cowboys Archives, Brandie Grogan of Kalisher created the art installation behind the reception desk, a collage of green- and blue-hued resin squares.
Abstract sculptures by Kalisher in the prefunction area mimic the fluid movement of the sport.
The Outdoors
The outdoor area provides a front row ticket to the training field. The fourth-floor pool and cabanas, built-in sectionals and chaise lounges offer a luxurious lounging experience. Guests gather around a fire pit to enjoy the activity below.
The Guest Rooms
Clean lines, layered textures and multifunctional furniture with integrated storage and lighting make the guest room a new standard for design. Each guest room features subtle nods to the Dallas Cowboys and football.
The Charlotte Jones Collection
The high-end retail space named after the Dallas Cowboys’ EVP and Chief Brand Officer elevates the hotel gift shop, with Anderson’s hand-selected items and Cowboys’ branded merchandise. Featuringa retail display by Shawn Austin of custom walnut millwork, brass and blackened steel, the boutique shop is balanced by a herringbone wood floor and warm color palette to accentuate the Cowboys’ blue and silver.
Scope of Work
- 260 guestrooms
- 40 premium rooms and suites
- 24,000 square feet of event space
- Restaurant
- Terrace pool deck and bar
- Charcuterie and coffee bar
- Retail shop and fitness room
- Lobby and reception
- Corridors
- Meeting rooms and ballroom
- Event spaces