Signiel Seoul

Seoul, South Korea

 

Signiel Seoul blends East and West, mixed with Korean influences from art, ceramics and calligraphy.

Situated in Lotte World Tower, the fifth largest building in the world, the concept for this landmark hotel’s design was “mansion in the sky.” Offering panoramic views of the cityscape from all 235 rooms, as well as the world’s highest hotel ballroom, the hotel also features an observation deck and Sky Café at the top of the building.

 
 
The double-volume ceiling heights found in almost all public areas embody a sense of airiness while cultural elements serve to ground the space.
 

The Lobby

Every room contains an image of Korea’s national flower, the Mugunghwa – including the lobby. The reception desk is inspired by a traditional household table and is set against a backdrop of Mugunghwa flowers crafted by local artisans and made out of white Korean ceramic. The main staircase encircles an art installation depicting the Mugunghwa, offering guests a 360-degree view of the cascading piece.

 
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BEST LOBBY LUXURY_LOTTE SIGNIEL SEOUL KOREA_09_Grand Stairs.jpg
Every room contains an image of Korea’s national flower, the Mugunghwa – including the lobby.
 

The Bar

A true “Champagne Supernova” in the sky, Bar 81 features a bubble theme, with a satin brass bar backdrop enclosing a wall of white stone and hand-blown crystal bubbles (designed by glass lighting makers Lasvit) floating over the entire bar.

Bar 81 boasts Korea’s largest champagne selection, complemented by stunning views from the 81st floor. The hotel’s Korean restaurant designed by Wilson Associates is recognized by Michelin Guide Seoul.

 
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Bespoke Details

Korean art-inspired carpets in the guest rooms are woven Axminster carpets by Brintons. Custom handmade embroidered cherry blossoms, brightly drawn magnolia flowers, and artistic abstract patterns are found throughout.

 
Wilson partnered with entities like Kalisher, DAC Hospitality and the Dallas Cowboys Archives for art placement and inspiration for large-scale installations.
Using the “End of Days” image provided by the Dallas Cowboys Archives, Brandie Grogan of Kalisher created the art installation behind the reception desk, a collage of green- and blue-hued resin squares.

The Spa

The Evian Spa offers a multisensory hydrating experience using sensorial materials, water in various cycles, natural reflections and breathtaking views.

 

Scope of Work

  • Arrival lobby
  • Ballroom
  • 4 banquet rooms
  • Sky lobby
  • Lobby lounge
  • In-house guest lounge
  • Champagne Bar
  • Korean restaurant and VIP private dining rooms
  • Gym, Pool and Saunas
  • Lounge
  • Evian Spa
  • Sushi bar
  • Song room
  • Members’ bar

Awards

  • AHEAD Asia Award Finalist — Best Urban Hotel — Newbuild
  • Best Hotel in South Korea (Trip Advisor Travelers’ Choice)
  • Recommended Award (Forbes Travel Guide)
  • Best Hotel in Korea (Global Traveler)
  • Best Business Hotel in Seoul (Business Traveller)
  • Best Foreign Business Hotel (Condé Nast Traveller)
  • Best MICE Hotel in the World (Global Traveler)